Our client based near Ripon is recruiting for a part time Marketing and Digital Officer to join their team. This is an exciting opportunity to plan, deliver and manage an integrated marketing strategy to promote new audiences, whilst raising the profile of the organisation's aims and objectives. You'd work 15 hours a week, this can be across two or three days working from the office. The salary is £28,000 pro rota.
DUTIES AND RESPONSIBILITIES:
- Plan and execute all marketing, advertising and promotional activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Develop and manage our social media presence, creating engaging content to increase audience targets and conversion to ticket sales
- Lead on audience development strategies, helping to identify new audiences as well as using segmentation tools to profile existing audience.
- Measure and report performance of all marketing campaigns, and assess against goals
- Manage and collaborate with external agencies, including advertising, design and web to ensure outputs are delivered
- Lead on all marketing and digital responsibilities during live event days, including working with press/media, influencers and photographers
- Work, alongside other team members, in delivering wider outcomes for the events and organisation throughout the year
Person Specification
Essential
- Educated to degree level (Marketing and/or Digital Marketing) or equivalent qualification or work experience in a relevant area
- Significant experience of instigating, planning and managing both traditional and digital marketing campaigns in commercially driven organisational environments
- Demonstrable success in building brand presence online
- Experience of electronic/web-based marketing
- Experience in print buying, publishing, copywriting and editing
- Experience of successfully managing budgets
Desirable
- Chartered Institute of Marketing qualification
- Experience with use and interpretation of source code
- Experience of working within the events industry
- Experience of financial tendering, negotiation and production
If you are interested please send your CV to sarah@hqpersonnel.co.uk.