Our client based in Knaresborough is recruiting a Paid Search Executive. This is working Monday - Friday, 8.45am- 5.30pm. This is an exciting opportunity for a candidate looking to develop and progress. The salary is £28,000 - £32,000 depending on experience and the successful candidate will also be entitled to a bonus which is dependant on company's profit.
- Delivery of a range of optimised adverts and strategies across social media, Google and other advertising platforms
- Monitor, analyse and report on key performance metrics, providing actionable insights and recommendations for continuous improvement.
- Manage budget allocation, bidding strategies and campaign pacing to maximise ROI and achieve business goals.
- Work closely within the Marketing Team to collectively explore copy and creative opportunities through identifying trending and upcoming keywords across various paid channels to assist with customer acquisition, growth and retention.
- To support delivery of a customer focussed journey that makes it easy for clients to interact and optimises conversion of high-quality new leads.
- Ensure the business operates in a compliant manner in accordance with its legal and regulatory requirements, professional standards and internal policies
- Developing and implementing comprehensive paid media strategies across all relevant paid channels, to include Meta, LinkedIn, TikTok, Google Ads and Bing.
- Creating and monitoring paid media campaigns that align with client objectives and resonate with target audiences, as well as implement ongoing A/B Testing methods as appropriate for campaign optimisation. Delivering findings to the wider marketing team for the department.
- Conduct thorough keyword research and audience analysis to optimise targeting and performance as well as using paid media ads to drive engagement, traffic, leads and revenue for the brand.
- Updating the wider marketing team on current and upcoming keyword trends for SEO (Search Engine Optimisation) opportunities.
- Reporting, monitoring and analysing of key metric data such as Cost Per Click (CPC), Cost Per Lead (CPL), Return on Ad Spend (ROAS) and Return on Investment (ROI
Essential:
- Experience of (qualifications in) using Facebook, Instagram, LinkedIn, X, TikTok, Google Ads (PPC), Google Analytics and database management
- Excellent working knowledge of social media scheduling software e.g. Meta and TikTok.Good understanding of optimising paid media ads to deliver the best return of investment. At least 3 years’ experience working in a marketing role.
- Excellent standard of verbal and written communication. Attention to detail and accuracy.
- Ability to prioritise and work across multiple projects.
- A passion for analysing data and responding to outcomes promptly to achieve the best possible results.
- Ability to be able to extract maximum value from a given budget.
Desirable:
- Ability to deal with/influence key influencers and decision makers. Experience of copywriting and original content generation.
- Experience of working in a regulated environment
Please send your CV to helen@hqpersonnel.co.uk if you're interested.